When we started this business, we were naive to think it’d be easy. The difference between brands saying what they do well - and how they’ll be better - is like fahrenheit and celsius. There are many ways to measure the same outcome.
It’s not a problem, but an opportunity to do better and empower our customers. And what fuels empowerment? Trust and clarity. That’s why we created these standards as a starting point. Over time, they’ll improve. Expand. Get sharper and even more confident. This is just the beginning.
Are we missing anything? Tell us.
We’re always looking to improve and refine our green credentials. There’s so much happening online. Or down the road. Next door. From kids with phones or gardeners with muddy hands. Everyone can pitch in with their vision.
If you have any ideas, please get in touch at firstname.lastname@example.org