We Are Feel Good Inc.

They say that the best ideas are born out of necessity and when a group of six adventure seeking, outdoor lovers found themselves dreaming of a sunscreen that they could ‘feel good’ about – they decided to take matters into their own hands. It was around a campfire on a family surfing trip that three couples, including a doctor, a builder & a professional surfer, decided to stop dreaming, and start doing.

We wanted a product that our families could use and totally trust.
Because when you feel good, you look good, and life is a whole lot sweeter.